When AI governs content across 500,000 displays, the governance must scale to every surface.
Global advertising and OOH networks deploy AI for sales collateral, inventory summarization, display content governance, inventory compliance across large networks, and advertiser SLA enforcement. Operations span thousands of displays across multiple jurisdictions. FTC Act, Lanham Act, Highway Beautification Act, and EU Unfair Commercial Practices Directive apply. When an advertiser dispute arises over AI-generated content displayed on a network of 500,000 surfaces, the network must produce per-display evidence of what was shown, when, under what governance, and whether it complied with advertiser SLAs and jurisdictional requirements.
What Ontic Does Here
Ontic's Refinery enforces display content governance, inventory compliance across the network, and advertiser SLA enforcement as deterministic guardrails at scale. The Clean Room produces regulator inquiry and city council evidence packs and large advertiser dispute files with per-display provenance. The governance scales to every display in the network without per-display manual review.
Recommended Deployment
Studio
Assists judgment
- •Sales collateral & pitch drafting
- •Inventory overview summarization
Refinery
Enforces authority
★ Start here
- •Display content governance
- •Inventory compliance across large networks
- •Advertiser SLA enforcement
Clean Room
Enforces defensibility
- •Regulator inquiries and city council evidence packs
- •Large advertiser dispute files
Expansion path: refinery -> clean_room
Regulatory Context
FTC Act governs AI-generated advertising content. Lanham Act applies to competitive AI-generated claims. State and municipal billboard and sign ordinances govern AI-generated OOH content by jurisdiction. Highway Beautification Act applies to AI-managed federal highway adjacent displays. EU Unfair Commercial Practices Directive applies to European operations. Advertiser contract law (SLA enforcement) applies to AI-managed content scheduling and placement.
Applicable Frameworks
Common Objections
"We manage 500,000 displays. Per-display governance is impossible."
Per-display governance is not impossible. Per-display manual review is impossible. Ontic's guardrails fire at the content scheduling layer — every display, every placement, every compliance check — at the speed the content management system operates. Governance at network scale is the entire point.
Evidence
- →WPP's market value has fallen more than 60% as it struggled to adapt to AI-driven structural changes in advertising
- →Advertiser SLA disputes over AI-managed content are increasing
- →Municipal OOH regulation is fragmenting by jurisdiction
- →EU Unfair Commercial Practices enforcement for AI content expanding
Questions to Consider
- ?Can the network produce per-display evidence of what AI-generated content was shown and when?
- ?If an advertiser disputed SLA compliance for AI-managed content, could the network produce the governance chain?
- ?Are jurisdictional billboard code requirements enforced automatically across the network?
Primary Buyer
Chief Revenue Officer / VP Operations / General Counsel
Deal Size
Enterprise ($150K+ ACV)
Implementation
High — Months with dedicated team
Start With
Refinery
Ready to see how Ontic works for global / ooh network?