Advertising
Daily AI use jumped from 37% to 60% in a single year. Holding companies are making billion-dollar bets. But WPP's 60% share price drop shows what happens when AI-generated brand content goes wrong without governance
Creative output is now a liability surface.
3 Segments We Serve
Small Agency
AI-generated creative for regulated clients carries the same liability as human-created work.
SMB (< $25K ACV)Start: Studio
Regional Media Co
The city council inquiry about AI-generated billboard content requires an evidence chain, not a creative brief.
Mid-Market ($25K–$150K ACV)Start: Refinery
Global / OOH Network
When AI governs content across 500,000 displays, the governance must scale to every surface.
Enterprise ($150K+ ACV)Start: Refinery
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