By some estimates, over half of online content is AI-generated. Platform trust teams need forensic proof of what was governed.
Marketplaces and market infrastructure platforms deploy AI for policy and guideline drafting, seller communication, listing and content policy enforcement summaries, and automated adverse-action explanations. Section 230 protections are under legislative reconsideration for AI-generated content. EU Digital Services Act and Digital Markets Act impose specific transparency and governance requirements. State marketplace facilitator laws create jurisdiction-specific obligations. When a regulator or law enforcement agency requests evidence of content governance decisions, the platform must produce the forensic chain — not a policy document.
What Ontic Does Here
Ontic's Refinery enforces listing and content policy enforcement with explainable, auditable adverse-action summaries. The Clean Room produces evidentiary files for regulator and law-enforcement referrals and market- abuse investigation packs with full provenance. The trust and safety team gets forensic-grade evidence of governance decisions at platform scale — not logs, not summaries, but reconstructable decision chains.
Recommended Deployment
Studio
Assists judgment
- •Policy and guideline drafting
- •Seller communication assist
Refinery
Enforces authority
- •Listing and content policy enforcement summaries
- •Automated adverse-action explanations
Clean Room
Enforces defensibility
★ Start here
- •Evidentiary files for regulator and law-enforcement referrals
- •Market-abuse investigation packs
Expansion path: clean_room (primary) | refinery for seller-facing governance
Regulatory Context
Section 230 (CDA) protections are under legislative reconsideration for AI-generated content. FTC Act applies to marketplace AI-generated content and recommendations. State marketplace facilitator laws create liability for AI-generated seller content. EU Digital Services Act requires transparency and risk assessment for AI content systems. EU Digital Markets Act imposes interoperability and governance requirements. SEC/FINRA rules apply to market infrastructure platforms.
Applicable Frameworks
Common Objections
"We process billions of listings. Individual governance is not feasible."
Individual manual governance is not feasible. Deterministic guardrail governance at listing scale is the architecture Ontic was built for. Every listing, every content decision, every adverse action — governed at generation time with forensic provenance. The alternative is an ungoverned platform at scale, which is what regulators are legislating against.
Evidence
- →By some estimates, over half of online content is AI-generated; in our research, only about 20% of platforms report clear AI governance policies
- →EU Digital Services Act enforcement active
- →Section 230 reform proposals targeting AI-generated content
- →Marketplace facilitator liability expanding by jurisdiction
Questions to Consider
- ?Can the platform produce forensic evidence for any individual content governance decision?
- ?If a regulator requested evidence of AI content moderation practices, what evidence exists beyond policy documents?
- ?Is the platform prepared for EU DSA risk assessment and transparency reporting requirements?
Primary Buyer
VP Trust & Safety / General Counsel / Chief Product Officer
Deal Size
Enterprise ($150K+ ACV)
Implementation
High — Months with dedicated team
Start With
Clean Room
Ready to see how Ontic works for marketplaces & market-infra?